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Special Promotion			Subscriptions are periodic documents that Merchants send to the e-mail address of subscribing Members. Members decide what documents they want to receive and from which Merchants. Merchants may have a combination of Bulletins, Newsletters or others that are used to publicize various products and services. Some Merchants may publish a monthly Calendar of Events or Meeting Minutes. Members benefit because they will only receive the Subscriptions that are of interest. In addition, they have the option to make changes at any time. SelectWave confidentially stores all e-mail addresses so Members only receive the desired Subscriptions. Using SelectWave, Merchants can easily personalize Subscriptions for each Member. With just a click of a mouse, Merchants can target e-mails with attachments to those Members that “opt-in” for their Subscriptions. Special subscriptions can be sent for birthdays/anniversaries using templates supplied by SelectWave. Note that the Subscriptions are recorded within SelectWave so Merchants can track their effectiveness.